{"id":133855,"date":"2019-03-11T12:45:20","date_gmt":"2019-03-11T11:45:20","guid":{"rendered":"https:\/\/www.visitliptov.sk\/about-liptov\/uciace-sa-regiony\/"},"modified":"2021-01-07T10:52:29","modified_gmt":"2021-01-07T09:52:29","slug":"learning-regions","status":"publish","type":"page","link":"https:\/\/plannervisit.krasno.dev\/en\/about-liptov\/learning-regions\/","title":{"rendered":"Learning regions"},"content":{"rendered":"\n

<\/span>The Liptov Cluster – Tourism Association, the Terchov\u00e1 Tourism Association and the Moravian-Silesian Tourism Cluster (KLACR) are implementing a project entitled \u201cLearning Regions\u201d within the Operational Program of Cross-Border Cooperation Slovak Republic – Czech Republic 2007-2013 together with the marketing campaign \u201cExperiences without borders \u2019.<\/strong><\/p>\n\n\n\n

The “LEARNING REGIONS” project is funded by the European Regional Development Fund, the state budget and its own co-financing.<\/p><\/blockquote>\n\n\n\n

The total eligible expenses for the implementation of the Project activities amount to \u20ac 387,912.48, of which \u20ac 308,909.27 from the European Regional Development Fund. The Beneficiary will provide its own sources of financing for the Project in the amount of EUR 24,489.82. National co-financing from the state budget amounts to no more than EUR 40,759.10.<\/p>\n\n\n\n

Information about the Learning Regions project<\/h2>\n\n\n\n

Project “LEARNING REGIONS” co-financed by the European Union from the European Regional Development Fund under the Operational Program for Cross-Border Cooperation Slovak Republic – Czech Republic 2007-2013. The main goal of the project is to strengthen the mutual exchange of information and cooperation through the use of best practices by key actors in the cross-border region in the field of tourism. The project will contribute to increasing education and gradually reducing the unemployment rate in the Czech-Slovak border.<\/p>\n\n\n\n

Specific objectives of the project<\/h2>\n\n\n\n
  • Overcome mutual barriers of information and contribute to building learning organizations based on the exchange of experiences and real examples from practice.<\/li>
  • Create a permanent platform – a public internet forum for exchanging experiences and sharing information.<\/li>
  • Create a network of tourism development actors on both sides of the border for future cooperation and coordination at the level of tourist destinations<\/li>
  • Targeted awareness-raising between border regions through joint marketing campaigns targeting visitors from across the border.<\/li><\/ul>\n\n\n\n

    Learning regions project activities<\/h2>\n\n\n\n

    A series of workshops and training on the topics of tourism management support<\/h3>\n\n\n\n
    • Destination management and marketing<\/li>
    • Reservation systems and their application<\/li>
    • Discount products – their creation, use, promotion<\/li>
    • Web presentation and other forms of e-advertising<\/li>
    • Creation of product packages<\/li><\/ul>\n\n\n\n

      Creating a portal<\/h3>\n\n\n\n

      Public forum to ensure information and open a professional discussion on current issues of Tourism.<\/p>\n\n\n\n

      Creation of professional analyzes to increase the quality of cross-border tourism<\/h3>\n\n\n\n
      • Trends in tourism in the Slovak Republic and the Czech Republic in comparison with the EU<\/li>
      • Analysis of satisfaction and needs of Slovak customers<\/li>
      • Analysis of satisfaction and needs of Czech customers<\/li><\/ul>\n\n\n\n

        The marketing campaign “Experiences without borders”<\/h3>\n\n\n\n

        Billboard campaign, radio spots, advertising in print media, web marketing<\/p>\n\n\n\n

        \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

        The Liptov Cluster – Tourism Association, the Terchov\u00e1 Tourism Association and the Moravian-Silesian Tourism Cluster (KLACR) are implementing a project …<\/p>\n","protected":false},"author":2,"featured_media":29178,"parent":30195,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"class_list":["post-133855","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/plannervisit.krasno.dev\/en\/wp-json\/wp\/v2\/pages\/133855"}],"collection":[{"href":"https:\/\/plannervisit.krasno.dev\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/plannervisit.krasno.dev\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/plannervisit.krasno.dev\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/plannervisit.krasno.dev\/en\/wp-json\/wp\/v2\/comments?post=133855"}],"version-history":[{"count":0,"href":"https:\/\/plannervisit.krasno.dev\/en\/wp-json\/wp\/v2\/pages\/133855\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/plannervisit.krasno.dev\/en\/wp-json\/wp\/v2\/pages\/30195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plannervisit.krasno.dev\/en\/wp-json\/wp\/v2\/media\/29178"}],"wp:attachment":[{"href":"https:\/\/plannervisit.krasno.dev\/en\/wp-json\/wp\/v2\/media?parent=133855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}